Here are some facts about Facebook and Twitter…
Surveys show that 53% of Americans now have a Facebook page.
Americans 55 years of age and older are the fastest growing demographic of daily Facebook users, and Facebook is now the #1 news source for 58% of Americans age 18 to 29.
17 million Americans use Twitter with 53% posting no updates and just reading others Tweets.
Here are some tips on how to get the most out of Facebook and Twitter…
Timing is important. Weekend Facebook posts get more responses, but fewer people post on the weekends, so your response is amplified even further.
Best Facebook link clicks are between 1 and 4pm. Try not to post before 11am or after 4pm.
Twitter gets the best responses earlier in the week and in the 1-3pm time slot. Worst responses are after 8pm.
You can use various tools to schedule your posts and tweets so they come out at the best times without you having to be handcuffed to your smartphone.
Images and videos are good on Twitter, but you need to have the right image that will capture attention and generate curiosity. Hashtags are also very helpful and get almost double the response, but try to use one or two. Asking people to “retweet” your message is extremely effective – ten to twenty times better, especially when you use the word “retweet.”
Asking your supporters on Facebook to like and share your messages works very well, too.
Keep it simple and short. Tweets with less than 100 characters and Facebook posts of less than 80 get the best responses. Asking questions will double your number of comments.
Post regularly. Three to five times a week is best. Being inactive indicates a lack of interest on your part, and being too active will overwhelm your readers.
Look at your statistics. See how each post or tweet is liked, shared or commented on and change your strategies based on what you learn.
Finally, respond to comments. This allows you to dialog with individual voters, and test ways to explain your positions. It also shows voters that you’re active in your campaign and care about your consituents. Always be NICE and RESPECTFUL and never get into a shouting match with a negative reader. Discourage rudeness and obscenity wherever it appears. Dissavow any negative comments you can’t erase. Follow through on any promises you make.
Our staff at Red America Consulting will help you with all your social media issues so you can make the most effective use of these most valuable tools.